All were successful due to their high performance, competitive prices, and appealing designs, and helped return Apple to profitability. #ADJUSTABLE WINDOW SCREENS 24 X 45 MAC#Jobs also simplified the complex Mac product line down to only four products, in order to "put the A-team" on each one: the consumer-oriented iBook (released in 1999) and iMac, and the high-performance PowerBook and Power Mac. To turn the company around, Jobs improved Apple's operations, including inventory turnover, and controversially shut down the Advanced Technology Group, which had created QuickTime, QuickDraw 3D, and OpenDoc. Though Jobs initially returned under an advisory role, he was appointed Apple interim CEO on September 16, 1997. NeXT had been founded by Steve Jobs following his departure from Apple in 1985, and had developed the Unix-based NeXTSTEP operating system. Apple decided to acquire another company to form the foundation of their next OS, and settled on acquiring NeXT in 1997. 1998–2005: Return of Jobs and revival įor years, Apple had "desperately" tried to develop a successor to the aging Mac OS, which lacked proper multitasking and memory protection, and was prone to crashes. Even after the transition to the superior PowerPC-based lineup in the mid-1990s, the falling prices of Wintel PCs, poor inventory management with the Macintosh Performa, and the release of Windows 95, contributed to a sustained decline in Macintosh sales. Apple had to compete against Macintosh clones, hardware manufactured by companies to whom Apple had licensed System 7, which cannibalized the sales of Apple's higher-margin Macintoshes. The Power Macintosh line, the first to use the new chips, proved to be highly successful, with over a million PowerPC units sold in nine months. That same year, Apple abandoned Motorola CPUs in favor of the RISC PowerPC architecture developed by the AIM alliance of Apple, IBM, and Motorola. In 1994, Apple's marketshare fell to 8.5% compared to market leader Compaq's 10.3%. On the hardware side, Apple discontinued the use of Frog design's Snow White design language, and brought product design in-house under the Apple Industrial Design Group. System 7 introduced virtual memory and cooperative multitasking in 1991. The second generation of PowerBooks were the first laptops in the world to have a trackpad, built-in Ethernet, and stereo speakers. #ADJUSTABLE WINDOW SCREENS 24 X 45 PORTABLE#Apple continued to release new models, including the PowerBook notebook lineup, which were the first portable computers with the keyboard behind a palm rest and a built-in pointing device (a trackball) in front of the keyboard. Over the 1980s, the Macintosh became dominant among creative professionals and in schools. It had an all-in-one design, and was described as a "revolution" by the New York Times. The Macintosh was pivotal in starting the desktop publishing revolution, thanks to PageMaker and Apple's LaserWriter printer. Jobs partially took the inspiration for the GUI from Xerox PARC, an R&D institute that had partnered with Apple. The first Macintosh, unveiled in 1984, was the first successful personal computer with a user-friendly graphical user interface (GUI). In 1983, Apple licensed the rights to the Macintosh name from audio equipment manufacturer McIntosh Laboratory, and in 1986, bought the trademark outright. Apple co-founder Steve Wozniak stated in a 2013 interview that he and Raskin had been leading the initial design and development phase of the Macintosh project until 1981 when Wozniak experienced a traumatic airplane crash and temporarily left the company, at which point Wozniak's early business partner and fellow Apple co-founder Steve Jobs took over. The Macintosh name was conceived in 1979, when Apple employee Jef Raskin envisioned an easy-to-use, low-cost computer for the average consumer, and wanted to name the computer after his favorite type of apple, the McIntosh ( / ˈ m æ k ɪ n ˌ t ɒ ʃ/ MAK-in-tosh). Steve Jobs with the original Macintosh, January 1984 Today, Macs share the same ARM-based Apple silicon architecture as iOS devices the performance and power efficiency of Macs with Apple silicon chips have been universally praised by critics. #ADJUSTABLE WINDOW SCREENS 24 X 45 MAC OS#The Mac has undergone four major transitions: from Motorola 68000 to PowerPC processors, from Classic Mac OS to Mac OS X, from PowerPC to Intel x86 processors, and from Intel to Apple silicon processors. The first Mac was released in 1984 under the name Macintosh, and was advertised with Apple's now-famous 1984 ad. #ADJUSTABLE WINDOW SCREENS 24 X 45 PRO#The current Mac lineup consists of the MacBook Air and MacBook Pro laptops, and the iMac, Mac mini, Mac Studio and Mac Pro desktop computers. #ADJUSTABLE WINDOW SCREENS 24 X 45 SOFTWARE#Macs have been popular among students, creative professionals, and software engineers. Macs are known for their ease of use and distinctive aluminium, minimalist designs. The Mac (called Macintosh until 1999) is a family of personal computers designed and built by Apple. The MacBook Air, Apple's best-selling Mac model
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